Choose one customer and one first step.
Write one sentence: we help this type of customer with this need. Then choose what the customer should be able to do after visiting, such as asking about a job, finding a booking option or describing a project. This decision helps you prioritise content and contact.
Do not try to describe every possible future service at launch. Start with what you actually offer. If a detail is missing, find it before publishing. A clear offer and real contact details are more useful to visitors than promises the business cannot yet stand behind.
One page or several? Start with the customer’s questions.
One information page can be a good first step when a business has a defined offer, one audience and a clear contact route. It still needs to explain the service, who you are and what customers should do next. Put the essentials first and place contact details where they can be found on mobile.
Separate pages help when customers have different tasks: choosing between services, understanding a particular approach or finding visiting information. Each page should give its own answer and link to relevant contact. Do not make five almost identical pages to fill a package, or gather several substantial services on one page that becomes hard to scan.
For example, a new consultancy with one advisory service could initially put its service, approach, person and contact on one page. If it later offers distinct types of project, those services can have their own pages. This is a planning example, not a Nolera client case study.
- Write the three questions a new customer needs answered before making contact. Do the answers fit in one short, connected piece of text, or do they need separate explanations?
- Choose one initial contact task: describing a need, asking about price or finding a booking option. State where it leads and who receives it.
- List the services you actually sell now. Leave future offers and empty reference pages for later.
- Decide what needs updating each month and who will do it. Choose a scope you can maintain.
Five pages, each with a purpose.
This is a practical starting suggestion from Nolera, not a requirement for every business to have five pages. Merge thin sections and separate content when visitors need a distinct, useful answer. Plan how pages link to one another and to contact.
- 1. Homepage: explain what the business does, who it is for and what visitors can do next. Give a brief service overview and link to the right detail. Make the main contact option visible without requiring customers to read the whole story first.
- 2. Services: describe what you offer, what is included and what customers need to know before contacting you. Use understandable service names. If pricing requires an assessment, explain what you need to prepare a price proposal rather than publishing a guess.
- 3. How we work: show how a project moves from the first question to the agreed delivery. Explain what customers need to contribute and what you do. Describe a process you can actually use in the business.
- 4. About the business: introduce the people behind the service, their relevant experience and the business’s actual background. Choose a short, specific introduction over broad superlatives. Add real references when available and when you can use them.
- 5. Contact and visiting: gather email, phone and relevant visiting information. Briefly explain what customers need to send. A salon also needs a clear booking option; a business without customer visits does not need an invented reception area.
Complete a short page brief before ordering.
Use the same five rows for each planned page: the customer’s question, the page’s answer, your real evidence, the next action and the person who updates it. If two page briefs give the same answer, their content can often be combined. If information is missing, find the facts first rather than writing a persuasive guess.
Make a launch list and a later list. Contact details and an understandable description of what you sell belong on the first list. A future project archive can wait until there is real work to show. Our existing page planner helps you gather pages, content and responsibilities; it does not provide a binding price proposal.
- Customer question: what does someone need to know on this particular page?
- Answer and evidence: which confirmed text, images or details can we use?
- Next step: which page, contact option or external booking route leads onwards?
- Responsibility: who supplies information, approves content and keeps it current?
- Timing: is this page needed at launch, or only once the business has grown?
For tradespeople: services, service areas and quote details.
Let the services page distinguish the jobs you take and state your actual service area. The process page can explain how you assess an enquiry and what information is needed. Start by asking for the location, a short description and a contact option.
Use your own work photos when you have them. If you do not yet have projects you can publish, the site can explain services through text and clear structure. Do not buy or reuse another business’s project as evidence of your own work.
For salons and hairdressers: treatments, visits and booking.
Shape the services page around treatments. Put confirmed prices and any duration where customers need them. Make treatment differences understandable and name who keeps the information current. The process page can explain how customers choose and book.
Gather the address, opening hours and relevant visiting information on the contact page. Link to the booking system you actually use. A standard link and a technical integration are different needs; decide which you want before ordering the site.
For consultants and service businesses: needs, approach and people.
Build the services page around situations where customers need your help. Explain which work you can take responsibility for and what the delivery covers. The process page can show how needs are defined and how the collaboration works, without promising a particular business result.
Make the introduction personal with real skills and experience. A new business can have experienced people, but their previous work should not be presented as the business’s own client projects. On the contact page, initial details about the current situation, need and how to reach the contact person are enough.
Check content and contact before publication.
Ask someone unfamiliar with the business to read the website on a phone. Can they explain what you do and find the next step? Correct unclear items before adding more pages. Test the contact route too, and check that the message reaches the right person.
- Check the business name, services, prices and contact details.
- Make sure images, credentials and any references are described accurately.
- Test navigation, phone links and booking options on mobile.
- Decide who updates the content and how changes are ordered.
Give Google a clear first website.
Google recommends clear, unique page titles that describe the content. Write around the actual service and the visitor’s question. Link relevant pages so both customers and search engines can find the content.
Once the site is published, Search Console can be used for checks and follow-up. Google explains that requesting a crawl does not guarantee a page will appear in search results. Plan to monitor real searches and enquiries without promising immediate traffic.
Agree what the first order covers.
Nolera’s website package costs €29/month excluding VAT for 1–5 information pages, with no setup fee or minimum commitment. It includes the initial build, one consolidated round of revisions before launch, individual design, mobile adaptation, standard hosting, SSL, standard contact functionality and technical maintenance of the agreed delivery.
Booking systems, e-commerce and integrations receive a separate quote. Domain and external service costs are disclosed before ordering; ongoing content work and new pages are agreed separately. Start with a question about the page plan and choose the scope before ordering.
Frequently asked questions
Does a new business have to have five pages?
No. Five pages are a planning suggestion. Combine content when separate pages would be thin, and choose the structure around what customers need to understand and do.
Can we start without client case studies?
Yes. Describe your actual services, people and approach. Add client case studies later when the projects exist and you can use the material.
Can we start with one page and expand later?
Yes. Plan the first page around your current offer and contact route. Nolera agrees new pages and content changes separately. Record future needs so they can be distinguished from the first order.
Does the website check show whether a new site brings customers?
No. The website check reviews up to ten public pages and shows checks and findings in a saved report. It does not test booking flows or whether forms actually send an enquiry. You need to test the mobile contact route yourself and follow up received enquiries. The review does not measure actual Google rankings or business results.
What needs to be ready before first contacting Nolera?
A short description of your business and what you want the website to help customers do is enough. You do not need to complete a template or have all your material ready.