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Buyer’s guide NK–006 / A template to use

A brief for your new business website.

You do not need web design knowledge or all your materials ready. Start with what your business does, who the website should help and what visitors need to do. These seven questions help you describe your needs to a web agency.

Created by NoleraAbout the studioVersion 7 October 2026
See the questions Download the template

Just want to ask us something? A short question and your email address are enough. Talk to us. The template is optional and does not need completing before contacting us.

What does a web agency need to know about your new website?

Briefly answer what you already know and leave the rest open. The answers support a conversation, rather than form a technical order. Use them in an email, document or first meeting.

  1. The business

    We help … with …

    Describe what you do in your own words. Someone unfamiliar with you should be able to understand.

  2. The visitor

    The most important person using the website is …

    Start with a real customer type. What do they need to know before contacting you?

  3. Next step

    After visiting, we want the person to …

    For example ask about prices, call, read the menu or find you.

  4. The content

    The three most important questions the page should answer are …

    Choose the questions customers often ask. This helps us decide which pages are needed.

  5. Your identity

    This makes us recognisable and should be carried through …

    It may be your logo, colours, setting, own images or tone of voice. Describe what you want customers to feel.

  6. Where you are now

    We have no website / our current address is …

    Already have a site? Explain what works and what makes things difficult for visitors today.

  7. Materials

    We have … We are missing … We want help with …

    Distinguish finished copy and images from materials needing editing and materials needing to be created.

Download the questions as a text file

Free to use. No email address is required to download the template.

Starting from scratch? Read our website guide for new businesses and use the page planner below.

Create a first page plan for your business.

Choose a business type and use the suggestion as a starting point. Combine pages where appropriate and fill in your own information.

  1. Home
    The jobs you take on, your service area and the route to a quote.
  2. Services
    The scope of the work, what the customer needs to prepare and common questions.
  3. Work
    Your own real examples. If you have no project material, use the page for more detailed service information.
  4. About the business
    The people, the way you work and verified qualifications.
  5. Contact
    Phone, email and how the customer can describe the location and what they need.

You can also select and copy the text above. No email address is needed. The suggestion does not create a booking or place an order.

Fictional example / not a client project

What a short brief can look like.

We help homeowners with garden maintenance. The website should explain our services and make asking for help easy. Customers need to know what we do, where we work and how to request a quote.

We want to keep our green logo and show our own work photos. We have images but need help with service descriptions. Today, our information is mainly on social media. As the owner, I approve the content.

This is enough to begin clarifying the project. Page count, content work and features still need agreeing; this text is not a finished quote.

What needs deciding before the website is built?

  1. Pages and content. Which questions should be answered, and what can be reused?
  2. Materials and responsibilities. Who writes, gathers images, checks facts and approves?
  3. Contact and features. What should visitors be able to do? Distinguish a link to existing bookings from a new booking system.
  4. Existing website. Review the domain, important URLs and contact routes when redesigning.
  5. Scope and price. Ask for a written proposal explaining what is included, what costs extra and what happens after launch.

Already have a website? Complete our redesign page record and decide what to retain and improve.

Need to understand the costs? Our guide to monthly and one-off pricing helps you compare the same work and responsibilities. Nolera’s actual offer is on approach and pricing.

Once your brief is ready, you can compare website quotes with the same pages, content and responsibilities.

Real project / Reflink

Two visitors may need different journeys.

Reflink’s website needs to help both organisers seeking referees for a tournament and referees wanting to work with the team. We therefore gave them separate entry points and contact routes. Who visits the site affects its actual structure.

See this decision on Reflink’s website

The questions and template are Nolera’s own practical briefing support. The garden business example is fictional; Reflink is a separate, real example of our work.