From your brand to a visual direction
We develop colours, typography, imagery and sections from your products and references. You see the direction in a preview first.
Nolera / Shopify & ecommerce
Your Shopify store.
With its own
character.
We build your shop in Shopify and handle design, product images, Swedish copy and launch. A visual direction from your brand, with product information and SEO that help customers find, understand and choose.
Free homepage preview once you say yes · Full shop quoted separately
Registered Shopify PartnerThe bagsThe details
The black edit / 01
BLACK.
TAKES SPACE.
FORM / 01
ARC / 02
LINE / 03BLACK.
TAKES SPACE.
One visual direction.The whole experience.
For your own productsFor dropshippingFor existing Shopify shopsFrom Stockholm. For all of Sweden.
01 / Why hire Nolera
Shopify is the platform.
We shape
your shop.
You know your products. We handle the work that turns them into a considered shop: the design, images, copy and route to purchase.
The shop is built in Shopify. With Nolera, you have a personal contact who brings the direction, content and build together through to launch. We start with your brand and show our proposal before you commission the full work.
Explore our work with different brandsFrom product range to a clear shop
We plan categories and product pages so customers can find, compare and understand what they choose.
From your photos to a complete presentation
Image selection, crops and retouching based on your actual materials. Original Swedish copy is written from your product information.
From the customer’s search to the right content
We choose relevant search questions and work on product copy, categories, page titles and links that answer them.
From build to tested launch
We bring together the mobile presentation, basket and shop settings. The purchase flow is tested before publication.
From handover to your own control
You receive a walkthrough of products and content in Shopify. We agree account access and any ongoing support.
The exact number of pages, products, images and integrations is set out in your quote.
02 / A shop with its own identity
From product.
To brand.
For DAYO, the bags’ black surfaces, shapes and gold-coloured details shaped the wordmark, typography and image composition. For your shop, we begin with your products, materials and the customers you want to reach.
DAYO / Interactive store studyGallery · Product selection · Demo basket
DAYO / Bags in blackA design study by Nolera
The black edit / 01BLACK
BLACK
TAKES SPACE.
Backpacks and shoulder bags. Distinct silhouettes with details that catch the eye.
Meet the bagsA black surface.
A character of its own.01 / 03
A character of its own.01 / 03
FORM / 01DAYOIN FRAME.
01 / FORM
Black is the beginning. Form does the rest.
THE COLLECTION / 01—03
Find your shape.
01 / Front viewDAYO / Backpack
FORM.
SEK 890Fictional example priceA defined silhouette. A black finish, twin gold-coloured zips and a contrasting rectangular clasp.
Black One cohesive collection
Shape & details
The front view reveals the structured flap and parallel zip lines. The images show the same bag held by hand and worn on the back.
About this store demo
DAYO is Nolera’s own concept. Names and prices are fictional. The bags appear in stock photographs. No claims are made about materials, dimensions or availability.
FORM / Closer02 / What catches the eyeTHE DETAIL
THE DETAIL
SETS
THE TONE.
The black surface. The line of the zip. The gold-coloured buckle. Here we move closer.
01
Surface & form
02
Line & contrast
03 / In motionA NEW ANGLE.
FORM / 01A NEW ANGLE.
THE SAME FORM.
From the front. Up close. With you.
Fictional design study. Stock photography with two AI-retouched image examples. The names FORM, ARC and LINE are used only in the study.
Imagine this. But as your business.03 / Explore the image work
The same product.
More focus.
Here you can see how a real product photo can receive a calmer background and a clearer place in the shop’s visual world.
Original photo
Your actual materials.
We begin with photos of the product and the information you have. This is the original image on which the study is based.
Retouched example
More room for the product.
A calmer background, lighting and crop that let the bag take centre stage. This background has been processed with AI from the original.
FORM / THE BLACK EDIT
A visual world that belongs together.
Product images, real usage photos and graphics have different roles. The same visual direction follows customers through the shop.
Good image work starts with the right product.
We compare processed images with your original materials. Shape, colour and details need to match what customers receive. Retouching does not replace photographs showing real characteristics or new angles; we plan those additions together.
05 / SEO for Shopify
From a search
to the right page.
We help you build content around what customers are looking for. Product copy, categories and guides need a clear purpose.
01 / The customer searches
backpack for commuting
What does the customer need?
We explore the search question and what it says about use.
02 / The right category
DAYO / Backpacks
A page that answers
A clear category with help comparing the range.
03 / Understand the product
FORM
Product images
Dimensions & space
Use
Help choosing
Real images and answers to the questions that shape a purchase decision.
More possible ways in
“black shoulder bag” → relevant products
“what size backpack do I need?” → a size guide
Illustrated example. Searches and content are chosen according to your products; the image does not show a measured Google ranking.
Words that fit your range
We explore how customers describe your products and choose the searches your product and category pages should answer.
Original, useful product copy
Names, page titles and descriptions that help customers understand the product. Dimensions, use and other important details come from your actual range.
Clear routes through the shop
Categories, image descriptions and links between relevant pages. We also review mobile presentation and what affects loading.
A considered migration and follow-up
Old addresses need to lead to the right place when the shop changes. Measurement and Search Console follow-up are scoped in the quote.
Already have a shop? The first SEO review is on us. The report explains specific improvements in plain English. Full work on your product range is scoped separately.
Get a free SEO report
The range is the beginning. We create the whole together.06 / Your own products & dropshipping
Your range.
Your identity.
Have images and product information from a supplier? We help bring the materials together into a shop that feels like your business.
- Image selection and a shared visual direction.
- Clear, original product copy in Swedish.
- Categories, contact and clear delivery information.
- A plan for product imports and necessary connections.
You choose the products and supplier. We agree actual product details, delivery times and stock and order connections with you. Apps and integrations receive a clear scope in the quote.
07 / For businesses with an existing shop
Make the most of what
already works.
Send the link to your current Shopify shop or online store. We suggest what needs improving and what can be kept.
Where do customers get stuck?
Design, products, search visibility and the route to purchase. We begin with your current position so the work goes where it is needed.
A clear plan for the content
Products, images, categories and old web addresses. We review what should carry across and what needs reworking.
Test before we publish
Key pages, mobile presentation and test purchases. We then review how you continue working in Shopify.
08 / A shop that fits your budget
Start with a preview.
Decide in your own time.
We keep the first step simple. You get a sense of the direction before deciding on a larger project. You then receive a separate quote for your specific Shopify shop.
Request your free shop previewWhat we agree together
- Number of products, categories and pages
- Design, product images and copy
- SEO, any migration and integrations
- Launch, handover and ongoing support
Two costs to keep in mind
Nolera’s work has its own quote. Shopify subscriptions, payment fees and any apps, domain names or paid theme are separate costs. We review what is needed before you order.
From first conversation to your own shop
We take it step by step.
- 01
A short conversation
Tell us what you sell, show us materials or send your current shop.
- 02
Free homepage preview
We discuss the idea and build a clickable direction once you say yes.
- 03
Separate quote
Clear scope and cost. You choose whether to continue.
- 04
Build & review
Design, products and content. We review the result together.
- 05
Launch & handover
We test the purchase flow and show you how to keep working in the shop.
Your shop starts here
What could your
shop feel like?
You do not need everything ready. Show us your products or link to your current shop. We get in touch personally and discuss the idea before building your free homepage preview.
Free preview. No obligation to buy.
Before ordering: compare shop quotes with our template for content, responsibilities and external costs.
Good to know
Questions about your
new online shop.
Why hire Nolera if we can build in Shopify ourselves?
Shopify gives you the tools to run a shop. You can certainly build it yourself. With Nolera, you get help choosing a clear direction, adapting the design, working on images, writing copy and planning the range. We bring the build together and review the shop with you before launch. You pay for the work we agree in a separate quote.
Do you build Shopify dropshipping shops in Sweden?
Yes. We help with shop design, product presentation, Swedish copy and SEO for your own products and supplier ranges. You choose the products and suppliers. Product count, image work, apps and any integrations are scoped in the quote.
How much does building a Shopify shop cost?
Shopify is quoted separately. The number of products and pages, design, image work, content, migration and integrations affect the price. We suggest a reasonable first step for your budget and show the costs before you order. Nolera’s package for simpler information websites does not apply to an online shop.
What is included in the free shop preview?
A clickable preview of a possible homepage, showing a direction for design, messaging and product presentation. We discuss the idea and build the preview once you say yes. It is not a finished shop with payments, stock and the full range. There is no obligation to buy, and no subscription starts.
How do you work with our product images?
We start with your actual products, photos and brand references. We plan full views, details and usage images, accurately representing the product’s shape, colour and characteristics. Image count, processing and any new photography are agreed in the quote.
Can you improve or migrate our existing shop?
Yes. Send us the link so we can review the design, product presentation, search visibility and purchase flow. For a migration, we plan products, images, content and old web addresses. Which data can be transferred and what work is needed depend on your current solution.
What is included in the SEO work?
We choose specific work for your project, such as product and category copy, page titles, internal links and the mobile experience. The number of pages and deliverables is set out in the quote. Ongoing SEO and follow-up are agreed separately. A Google ranking cannot be guaranteed.
What do we pay Shopify?
Shopify subscriptions and payment fees are separate from Nolera’s work. Domain names, apps and a paid theme may also cost extra. We review what you need before you order.
Can we manage the shop ourselves afterwards?
Yes. We plan a walkthrough of how to manage products, images and ordinary content in Shopify. The shop account, access, responsibilities at launch and any ongoing support are part of the approach we agree.