A BRIEF FOR YOUR NEW BUSINESS WEBSITE
Nolera · version 6 October 2026

Give short answers to what you already know and leave the rest open.
This template is optional and does not need to be completed before contacting us.
It is a starting point for a conversation, not an order or a quote.

1. THE BUSINESS
We help … with …

2. THE VISITOR
The most important person using the website is …
That person needs to know … before getting in touch.

3. THE NEXT STEP
After visiting, we want that person to …
Examples: ask about pricing, call, read the menu or find us.

4. THE CONTENT
The three most important customer questions the page should answer are:
– …
– …
– …

5. YOUR IDENTITY
These things make us recognisable and should stay:
…
Examples: our logo, colours, setting, own images or the way we write.
We want customers to feel …

6. THE CURRENT SITUATION
We do not have a website / our current address is …
This works well: …
We would like to improve: …

7. THE MATERIALS
We have …
We still need …
We would like help with …
We can prepare these things ourselves: …
This person checks and approves the content: …

BEFORE THE BUILD
Agree pages, content, features, responsibility for materials, existing URLs,
scope, pricing and what happens after launch with the provider.
Ask for a written proposal before ordering.

THE GUIDE
https://www.nolera.se/en/guides/website-brief

JUST HAVE A QUICK QUESTION?
Email hej@nolera.se or visit https://www.nolera.se/en/contact#fraga.
A few words about your needs and your email address are enough to begin.